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Amid Ponniyin Selvan’s box office success, Amul shares special, charming animated doodle

 

Amid the box office success of Ponniyin Selvan, an epic period action-drama film directed by Mani Ratnam, Amul, the dairy company,  paid tribute to the film with a charming animated doodle . The box office performance of the movie starring Vikram, Karthi, Aishwarya Rai Bachchan, Jayam Ravi, Trisha Krishnan, Aishwarya Lakshmi and Shobhita Dhulipala is fairly good, and has gotten a lot of positive feedback from critics and viewers.

In a recent post on its official Instagram page on Sunday, Amul shared an animated picture of Vikram, Aishwarya, Trisha, and Karthi enjoying a slice of bread drenched with butter. ‘Get your Mani’s worth’, the quote inscribed on the picture read, while the caption says, ‘Topical: Epic film, by Mani Ratnam, Ponniyin Selvan released!’

The film is based on Kalki Krishnamurthy’s five-part novel of the same name, chronicling the rise of the Chola dynasty. Part One of the film also marks Aishwarya Rai Bacchan’s return to the big screen. In the movie, she plays two roles. It is difficult to keep the enthusiasm when there is so much to look forward to.

Mani Ratnam refrains from using sensory or visceral overload, instead relying on a sharp storyline written by him, B. Jeyamohan, and Elango Kumaravel, as well as a cast of accomplished performers. PS-1 is as much a visual pleasure as it is for the mind. The narrative finally made it to the big screen after six and a half decades. It was worth the wait. The Hindi, Telugu, Kannada, and Malayalam-dubbed PS-1 is now playing in theatres around the country.

 

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