The Women and Child Development (WCD) Ministry have launched an online campaign on Tuesday to end gender bias in women against women. The online campaign named after #IamThatWoman spread the message that a woman can move mountains for another woman. The campaign focused on improving compassion and empathy in between women.
WCD Minister Maneka Gandhi said in a statement that When a woman has the support of her womanhood, she can be unstoppable. A woman manager can easily empathize with her female juniors and help her climb the ladder of success. Through this campaign, the Ministry also aims at highlighting the enormous contributions made by women for women, she said.
The union minister also appealed to the people to avoid `stereotypes’ associated with the women harming other women. The online campaign will be carried out through various social media platforms. The ministry encouraged Twitter and Facebook users to tag and share stories of women helping women with a photograph and post online with the hashtag #IamThatWoman.
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