The cheapest car launched in India is about to shut down the production. The Tata Motors’ Nano, is now among models clocking lowest monthly production and sales volume.
The average daily production of just two Nano cars at the company’s Sanand plant is indication enough that this vehicle is now as good as obsolete. Dealers of Tata Motors in most parts of the country have stopped placing orders for this small car in the last three-four months and the showrooms are displaying contemporary models such as Tiago, Tigor, Hexa and Nexon.
Nano is sold at a price band of Rs 2.25 lakh to Rs 3.20 lakh. The car did not live up to the expectations in spite of several makeovers post its launch in 2009. Ratan Tata, the Tata group Chairman was the one who launched the cheapest car in India. It was his dream project to make available a car priced at Rs 1 lakh to the public. However, it’s cheap tag and positioning kept many buyers away.
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