As a sort of relief from the long (5-10 minutes) of a show, advertisements are viewed for the public on the various brands of products.
According to the recent development, The Ministry of Information and Broadcasting has requested to pull off condom ads during the day and keep them for the adult viewing slot (10 pm to 6 am). Reportedly, this step comes as a result of the ‘flood of complaints’, which they have been receiving from several women’s organization, moral policing groups, politicians, parents and lawyers that the ads are ‘spoiling the kids’ and have ‘given rise to free sex’ in the country.
Reports suggest that there were requests to ban the condom ads completely, but since banning won’t be possible, the Ministry is mulling over the idea to restrict the timings of the ads. Now if MIB decides to restrict the ads, letters will be sent to all TV channels registered with the body to stick to the new norm and show the condom ads only during adult hours.
As per the Broadcast regulations, Indian TV content is classified as General (G) and Restricted (R) viewing. While general content is suitable for viewing for all age groups, restricted content is not intended for young viewers and can only be telecast from 11 pm to 5 am. There have been accusations and complaints that earlier the condom ads were depicted as a contraceptive method and as a way of family planning, but today they are shown as pleasure-enhancers.
Last month, controversy sparked off after there were reports that one of the CPI leaders, Atul Anjan, at a public rally passed a comment that ‘Sunny Leone’s Manforce condom ad is not preventing AIDS, but it is ‘promoting rape’. He demanded an immediate ban on the condom ads because it was sheer ‘disgusting’ and ‘dirty’.
We spoke to spoke to a few well-known names from the advertising field asking their views on the entire development.
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