Mahindra to introduce BSA bikes in India ? – Here’s the details
Business tycoon Anand Mahindra has a unique style to convey his messages, especially on festivals. This Christmas, the chairman of Mahindra Group posted an old picture of Santa Claus riding on a cult motorcycle with a special announcement to follow.
The picture of Santa riding a BSA motorbike reads: “I’ve retired my reindeer and sold my sleigh, I get around quicker by B.S.A.”
We’re sorry you’ve missed out on your favourite ride for all these years, Santa…We’re working on getting it back for you…A shiny new one, but with all the character of your old steed… pic.twitter.com/lgj0C7staC
— anand mahindra (@anandmahindra) December 25, 2017
Mahindra along with this image wrote on Twitter: “We’re sorry you’ve missed out on your favourite ride for all these years, Santa…We’re working on getting it back for you…A shiny new one, but with all the character of your old steed…”
This is a clear hint to those who are eagerly waiting for the launch of BSA bikes in India. However, he didn’t give any details about the launch date of the “shiny new” product.
Last year, Mahindra & Mahindra (M&M) had acquired UK-based two-wheeler maker BSA Company for 34 lakh pounds (around Rs 28 crore). Classic Legends Pvt Ltd, an arm of M&M, had acquired 1.2 lakh shares of BSA at a consideration of GBP 28.33 per share aggregating to around GBP 34 lakh, the company said in a regulatory filing.
The principal activity of BSA is licensing of brands related to motorcycles. Incorporated in the UK, the company has also presence in Japan, Singapore, Malaysia, USA, Mexico and Canada.
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