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This Company’s ‘high-tech’ is the reason why it went out of Business

If you own a business that sells some product, you want your product to be state of the art. If you own a business of bags, you would be happy to pack your bag with tech. Throw in GPS, chargers whatever you can and you will probably see the sales taking off charts. Unfortunately for Newyork based Bluesmart Inc, which started almost six years ago with more than 42 million from crowd funding campaign, more tech equated with less business. One of the first makers of Smart bag, Bluesmart Inc has ironically fallen a victim to their own design peculiarities and the new airline rule.

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The new rule of Federal Aviation Administration has put restrictions on Lithium batteires carried in cargo area but has left it to the airlines to make a final call on banning larger batteries inside of equipments like Smart bags. The major airlines like United, Delta, American etc obliged and happily kept a ban on check-in bags with built in batteries. The ban is imposed considering the threat of lithium batteries to catch fire and spreading in to the cargo compartment. It is a wise move.

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So why not remove the batteries and sell them? This is where Bluesmart slightly got it wrong as to remove batteries one needs to unplug three wires and four screws. Nobody wants to buy a bag and then peel its skin off and perform battery removal surgeries. Other smart bag businesses have somehow thrived because their design has an easily removable design for their batteries. But even they are at a slight loss as many of them had touted GPS as their major feature and with battery gone out, there is nothing that would power the GPS, effectively surrendering their major selling point.

Bluesmart along with GPS trackers and Li-ion battery also had an auto lock mechanism and a scale to measure its weight all installed in to it. We hope the company makes a come back but it looks like they have given up on the idea.

 

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