Casper is opening a storefront designed specifically for sleepy New Yorkers in need of a nap. In The Dreamery, people can book nooks for 45 minutes at a time, at a cost of $25 per session. These nooks are basically giant wooden “O”s with curtains and soundproofed backing, and of course they’re stocked with Casper beds.
see also: Ahmedabad plants 500 tree saplings near Vasna Barrage space
It’s easy to dismiss or giggle about a nap store, but it seems a lot less funny when it’s a warm afternoon and you’re having trouble keeping your eyes open at work. In fact, most people would happily confess to taking advantage of the New York couch after a big lunch, or after a morning that started stupidly early thanks to deadlines and embargoes.
“The Dreamery is about making sleep and rests a part of our regular wellness routines — similar to how many people prioritize a workout class,” said COO Neil Parikh in a statement. “The concept enables us to pilot new ways of bringing better sleep to more people and to more places — whether that’s here, the workplace, airports, or beyond.”
Post Your Comments