Indian Farmers Fertiliser Cooperative Limited (IFFCO), a large-scale fertiliser cooperative federation has taken another step to serve and connect the farmers digitally by launching a social e-commerce app and web portal, “IFFCO iMandi”.
This is in line with the vision for a “Digital India” by Prime Minister Narendra Modi. Going forward, all e-commerce and digital initiatives of IFFCO shall be available on the IFFCO iMandi platform.
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iMandi is a strategic investment by IFFCO eBazar Ltd, which is 100 percent subsidiary of IFFCO with iMandi Pte Ltd, a Singapore based technology company. The objective of this initiative is to bring the benefits of digital technologies to every farmer, and bring the digital revolution to rural India, a statement read.
This project will be implemented on an unparalleled reach and scale. Therefore, iMandi shall be India’s largest rural social e-commerce play by utilizing exclusive access to IFFCO’s more than 55,000 point of sales, 36,000 cooperative societies, more than 30,000 warehouses and having access to 250 million rural consumers at 16,000 pin codes, covering over a third of India.
iMandi is available for download at Play Store and App Store for Android and iOS phones and accessible on web at www.iffcoimandi.in.
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