Samsung has reclaimed the top spot in the Indian smartphone market in Q2, 2018 with a 29 per cent share. This is followed closely by Xiaomi with 28 per cent market share. Samsung’s growth has been attributed to updates in its J series of smartphones with aggressive offline and online marketing campaigns.
Samsung, the South Korean electronics maker, has regained the top position in the Indian smartphone shipment market share with 29 per cent in Q2, 2018. Samsung is followed closely by Xiaomi with 28 per cent market share, and the Chinese smartphone maker has held the leading position in the last two quarters. Trailing in the third, fourth and fifth spots are Vivo (12%), Oppo (10%) and Honor (3%) respectively. Samsung’s success in Q2 has been attributed to its refreshed J series as it launched the most number of models as compared to any brand across multiple price points.
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Samsung has incorporated some of the most popular and desired features such as dual camera, Infinity Display and facial unlock across different price segments. In addition, strong offline distribution and aggressive marketing campaign around its J series have reportedly helped the brand gain market share, Karan Chauhan, Research Analyst said.
The smartphone market has returned to double-digit (18%) growth in Q2, 2018 following a flat growth in Q1, 2018. However, the feature phone market, with a YoY growth of 21% has outpaced the smartphone market, according to a Counterpoint report. The growth in the second quarter has been attributed to new launches and strong promotions across online and offline channels. Handset makers also leveraged the Indian Premier League 2018 to time their launches and campaigns along with offers, Anshika Jain, Research Analyst said.
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