A total of 110.5 million viewers in India watched the FIFA World Cup tournament, the official broadcaster Sony Pictures Networks India (SPN) said. The tournament which kicked off on 14 June had 64 live matches aired across Sony Ten 2, Sony Ten 3 and Sony ESPN channels.
The final match between France and Croatia held on 15 July was watched by 51.2 million viewers, as per the broadcaster. Meanwhile, 70 million viewers watched the tournament on SPN’s video streaming platform SonyLIV.
The complete cumulative attain for the FIFA World Cup 2018 on SPN was 254 million viewers which included stay matches, wraparound reveals, highlights, repeats, encompass programming of FIFA World Cup on SPN Sports Network; terrestrial community and video streaming platform SonyLIV.
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The broadcaster, which has managed to carry greater than 40 advertisers on tv, is estimated to have clocked near Rs 200 crore in promoting income. The 2014 version of FIFA World Cup fetched the community Rs 100 crore of advert income.
Sony, which for the primary time, launched 4 regional language feeds together with Malayalam, Bengali, Tamil and Telugu, stated these had been well-received. The community stated 40.7 million viewers throughout India have sampled the regional commentary feed. Meanwhile, native language feed which incorporates each 4 regional languages and Hindi was sampled by 70.7 million viewers, making up 66% of the general match attain.
“The response to the match has been excellent. The common fee of 10 second lengthy advert spot was over Rs 6 lakh which is sort of an encouraging determine,” mentioned Rohit Gupta, president – community gross sales and worldwide enterprise, Sony Photos Networks (SPN).
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