A group of ‘right-wing extremists ‘ asked to boycott ‘Surf Excel’ detergent powder and ‘the other products by ‘Hindustan Uni Lever’ croup. A group of people and groups have started a campaign in the social media demanding the boycott.
Surf Excel a popular detergent brand in India, has recently released an advertisement in which they portrayed communal harmony, which has ignited the wrath of these groups.
The ad featuring a group of children showed how a Hindu girl goes to extraordinary lengths to protect her Muslim friend from getting smeared with colours on his white kurta pyjama since he had to go for Friday prayers. The Hindu girl presents herself in front of a group of children, who are waiting with a bucket full of colours. She ensures that the kids finish off all the colour they have by throwing it on her so that they have nothing left to throw at the Muslim child when he walks out to go to the mosque. After she achieves this, she calls out to her Muslim friend, “bahar aa ja, sab khatam ho gaya (You can come out, their colours are over.)”
However, as she approaches the group of children who had just smeared her with colour, one child still finds some leftover colour. But as he reaches out to the colour to smear the Muslim boy, he is stopped by the same friends, who were just seen throwing colour at the Hindu girl. Meanwhile, as the Muslim boy walks up the stairs of the mosque, he tells his Hindu friend, “Namaz padh kar aata hoon (I will just be back after offering my prayers.)” The Hindu girl replies, “Be prepared for getting smeared with colour.”
The ad evoked widespread praises for its creativity and heartwarming message of communal harmony. However, some right-wing extremists, mostly supporters of the RSS and BJP, launched a hashtag, calling for the boycott of the popular detergent brand.
https://twitter.com/and_pvt/status/1104349971950653441
https://twitter.com/ShrikZinga/status/1104393596931854338
https://twitter.com/shekharchahal/status/1104447913533464576
https://twitter.com/niketsharmaa/status/1104407146181980160
https://twitter.com/Pushpendrad15/status/1104447241081634817
Dear @HUL_News we go to #KumbhMela to cleanse our sins and to rediscover ourselves. #Kumbh is a culture, a celebration of Bharat. the world knows how we look after our elders. We don’t flee homes at 18 and abandon our parents like you do in west. #BoycottHindustanUnilever pic.twitter.com/5NELQF5Aia
— Shiva (@TheVishwaGuru) March 7, 2019
#BoycottSurfExcel pic.twitter.com/SNeyeToN7a
— @pratikpawar (@pratikpawar2901) March 9, 2019
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???? ? ???? ,,,,, #????_??…….#bycottSurfExcel@PMOIndia @HMOIndia @narendramodi pic.twitter.com/h7nDRX3TgY— ???? ????? (@DipakCh88227301) March 9, 2019
https://twitter.com/ranapuranbs/status/1104473199423696896
Hey @HUL_News , Your Surf excel Ad. is very disgusting.
I am boycotting your product.
Go to Hell ?. Why are you targeting Hindu Festival? Stop such type propoganda? Have you courage to make such type Advertisement during "BakarEid"?? #SurfExcel pic.twitter.com/5PJz6DNyGl— Highratedmaan (@HighratedMaan) March 9, 2019
https://twitter.com/Lopamudra__/status/1104361867751772160
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