Washington: Luxury fashion brand Gucci launched a USD 1,200 (approx Rs 88,000) pair of jeans designed with grass stains around the knee area in its fall/winter 2020 collection. The grunge-inspired, wide-leg denim is made from organic cotton specifically treated for a stained-like, distressed effect. Gucci explores new takes on the cult fabric, reinterpreting it with different designs and washing techniques that blur the line between vintage and contemporary. The Italian fashion house is also recycling the organic cotton leftovers from this product.
Fashion labels have always done everything they can to stand out while also staying true to their brand – take Gucci, which has staked its claim in the next big fashion trend: grass-stained jeans. The iconic Italian label has unveiled its Fall/Winter collection and is among the autumnal tones is distressed blue denim that also has an interesting tinge of green. It’s unclear how Gucci has managed to get this fresh-from-sliding-on-your-knees-on-the-oval look but you’ll be required to pay top dollar for it anyway. The jeans are made from recycled material and come with a Gucci logo on the back pocket for anyone doubting how much money you have.
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