Honda Motorcycle and Scooter India (HMSI) has crossed the momentous 25 lakh unit sales milestone in Kerala. Honda stands as the most popular two-wheeler brand in the southern state of India. Honda took around 14 years to add the first 10 lakh customers in Kerala (2001 – 2014), the next 15 lakh customers were added in just a little over 6 years, the company announced in a press note.
HMSI said that this growth was supported by the company’s focus to double its sales and service network to over 250 touchpoints in Kerala in the last 6 years. “Honda is delighted to be the first choice of two-wheeler customers in Kerala. With new BS 6 lineup boosted by revolutionary technologies like eSP, a long list of patents, segment-first features, significant mileage up, and two-wheeler industry’s first 6-year warranty package. A Quiet Revolution by Honda has won the hearts of customers across motorcycle & scooter segments,” said, Yadvinder Singh Guleria, Director – Sales and Marketing, Honda Motorcycle & Scooter India.
In overall two-wheeler sales in the state, over 64% of customers are buying scooters. This is much higher than the average scooter sales across the country at 29%. “Celebrating the love of 25 lac customers in Kerala and sparking festivities, Honda is upping the joy further with limited period 6 attractive offers with great savings up to Rs. 11,000 for our customers.” Guleria added.
Post Your Comments