Kim Kardashian’s shapewear company, SKIMS, which offers a range of intimate wear for all genders, has been named the official underwear partner for the NBA, WNBA, and USA Basketball. This means that top basketball players in the United States will now wear SKIMS under their uniforms. Despite being founded just four years ago, the company has quickly become a major trendsetter in the industry..
In addition to providing underwear to NBA players on the court, SKIMS has stated that it plans to make appearances “in unexpected ways” at major events, including the NBA All-Star and the NBA In-Season Tournament. While the specific details of these activities are not available, given that Kim Kardashian heads the company, they are expected to be entertaining.
Kim expressed her pride in SKIMS’ partnership with the NBA, seeing it as a reflection of SKIMS’ growing influence on culture. She looks forward to the partnership connecting people of all backgrounds through fashion, sports, and talent.
Jens Grede, the co-founder and CEO of SKIMS, noted that the NBA’s modern approach and its significant impact on pop culture, entertainment, and fashion set it apart in the sports world. This partnership offers a remarkable opportunity for SKIMS and the NBA to collaborate on engaging the next generation of fans through basketball.
Notably, SKIMS recently launched its men’s division just two weeks ago. They introduced it with a star-studded campaign featuring notable figures such as NBA All-Star Shai Gilgeous-Alexander, Brazilian soccer player Neymar, San Francisco 49er Nick Bosa, and Shai Gilgeous-Alexander.
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