The labor union representing striking actors declared on Monday that it could not accept the studios’ “last, best and final offer” presented over the weekend, as they attempt to resolve a protracted standoff that has severely disrupted the entertainment industry.
Negotiators for the Screen Actors Guild (SAG-AFTRA) have been deliberating the proposal since Saturday in an effort to bring an end to the four-month-long strike, which has brought TV and movie production to a standstill.
In a statement addressed to its members via social media on Monday, the committee emphasized its commitment to concluding the 116-day strike “responsibly,” but acknowledged that they had yet to reach a consensus with the studios representing major players like Disney, Netflix, Warner, Universal, Paramount, and Sony.
The statement noted that several crucial matters still lacked agreement, including concerns related to Artificial Intelligence (AI). The committee pledged to keep its members informed as developments unfolded.
Pressure has been rapidly mounting to reach a resolution. Unemployed actors have been grappling with increasing financial difficulties, and studios are facing substantial gaps in their release schedules for the upcoming year and beyond.
Recent talks to broker a deal have involved studio CEOs, underscoring the urgency of ending the crisis.
SAG-AFTRA represents approximately 160,000 performers. Actors outside the upper echelons of Hollywood have found it increasingly challenging to earn a livable wage, as traditional pay structures have failed to keep up with inflation and changes in the industry.
The rise of streaming platforms, which often produce fewer episodes per series and provide minimal “residuals” for rewatched content, has significantly diminished actors’ incomes. However, one of the sticking points has been the use of Artificial Intelligence, particularly the prospect that an actor’s likeness could be utilized long after they have completed their role.
Studios, who have already postponed the release of major films such as “Dune: Part Two” and the next “Mission: Impossible” installment, are eager to resume production on popular shows like “Stranger Things” in time for the coming year.
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