In October, China’s smartphone market experienced a significant upswing, with total shipments rising by 11 percent, primarily fueled by an impressive 83 percent surge in Huawei’s sales, according to data from research firm Counterpoint.
The positive trend suggests a potential recovery for China’s mobile market, which has faced challenges in recent quarters. Huawei’s strong performance, particularly with its Mate 60 series devices, played a crucial role in this turnaround. Counterpoint China analyst Archie Zhang highlighted the sustained high double-digit demand and a halo effect benefiting other Huawei models.
Xiaomi also contributed to the overall growth, reporting a 33 percent increase in smartphone sales for October. Although specific details about Apple’s performance were not provided, the data reflects a broader positive trend in China’s smartphone landscape.
Huawei’s remarkable sales surge is noteworthy, marking a departure from the challenges posed by U.S. sanctions. The launch of the Mate 60 series is viewed as a strategic response to chip-related restrictions. Ivan Lam, a senior Counterpoint analyst, emphasized that Huawei’s ability to adapt to this new normal would significantly impact both its own growth and the broader market.
The stellar performances of Huawei and Xiaomi indicate a potential rebound in China’s smartphone market, which witnessed a decline over several quarters. In the quarter ending June, sales dropped by 3 percent, underscoring industry challenges. The sustained growth observed in October aligns with expectations for a market recovery, with research firm IDC predicting unspecified year-on-year sales growth in the fourth quarter.
This positive outlook comes after ten consecutive quarters of declining shipments, signaling a potential turning point for the Chinese smartphone market. The data underscores the resilience and adaptability of key players like Huawei and Xiaomi in navigating dynamic market conditions.
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