Restaurants worldwide have consistently employed creative strategies to attract customers, earning acclaim for exceptional services ranging from ambient experiences to delectable dishes.
In Japan, however, a unique phenomenon is drawing a crowd to a Nagoya-based eatery called Shachihoko-ya izakaya. This establishment stands out not for its culinary offerings but for its unusual service – snacks accompanied by hearty slaps administered by its female waitstaff.
Located in Nagoya’s popular nightlife district, Nishiki Sanchome, known for its staff costumes, the kimono-clad women at Shachihoko-ya izakaya offer willing customers face slaps for a mere 300 yen ($2) per session.
Despite the unconventional nature of this service, the restaurant has experienced a surge in business, with an increasing number of Japanese and foreign patrons seeking the unique and somewhat painful experience.
For those with specific preferences regarding the staff member administering the slaps, an additional fee of 500 yen ($3.40) is required, as reported by local media.
Occasionally, the slapping sessions have been so intense that patrons had to be escorted out before all the waitresses could complete their turns. Surprisingly, instead of provoking anger, customers reportedly became more excited, with some even claiming to feel a sense of peace after the experience.
Reports from Chinese language media publication Liberty Times Net suggest that patrons appeared increasingly relaxed as the intensity of the slaps heightened. Videos capturing these unusual interactions went viral, catching the attention of local authorities.
In response to the viral videos, the restaurant issued a statement on social media last month, announcing the discontinuation of this peculiar service and urging visitors not to expect slaps. The statement acknowledged the unexpected virality of old videos and requested understanding from potential patrons before planning a visit.
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