In the coming days, social media platforms like Facebook, YouTube, and Instagram are poised to witness a surge in reels and shorts showcasing various facets of Lord Ram’s life, his era, and the ongoing construction of the Ram temple in Ayodhya. The focus of these posts will center on providing details about the under-construction temple, its historical significance, and the transformation of Ayodhya into ‘Navya Ayodhya.’ The Uttar Pradesh government has reportedly reached out to numerous social media influencers to amplify the cultural heritage associated with Lord Ram, sharing narratives about his life, the phases of the temple movement, and the construction progress. A budget of Rs 25 lakh has been allocated to the state’s cultural affairs department to facilitate this outreach, with influencers on different platforms already in talks for collaboration.
Moreover, as part of the preparations for the idol consecration ceremony scheduled for January 22, additional initiatives are underway. The cultural affairs department is creating documentaries on Ramayana-related events, planning book releases focusing on Lord Ram’s philosophy, and considering allocating Rs 1 crore for a devotional album on Ramayana. Alongside these digital efforts, physical renovations are in progress, including the revitalization of shop facades leading to the Ram Janmabhoomi premises, adorned with symbols of Sanatan dharma. Roads to the temple site are being widened, showcasing a comprehensive approach to enhance the surroundings in preparation for the significant ceremony.
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