Mohan, chairman of Mohan Meakin, the maker of Old Monk rum, passed away on Saturday following a cardiac arrest at Mohan Nagar, near Ghaziabad.
The dark rum in a fat bottle his company brewed was the favourite evening companion for millions cutting across age, class and continents. He was the man behind famous brands like Old Monk, Solan No.1, and Golden Eagle, before age and competition caught up.
Till the mid 2000s, it was the largest-selling liquor brand in the country, with heavy patronage from military canteens. Old Monk held its own even as other brands such as Golden Eagle Beer were weathering the onslaught of Vijay Mallya-led United Breweries group and other competitors.
Mohan was the president of the municipal committee in Himachal Pradesh’s Solan, where the company had its distillery and brewery. In fact, one of the secrets of the success of Old Monk and other brands was the fact that the water was sourced from the same natural spring in Solan as it was 150 years ago, when the facilities were first set up. People close to him say the Padma Shri awardee was averse to change and wanted things done the traditional way.
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