Victoria Caroline Beckham (née Adams; born 17 April 1974) is an English businesswoman, fashion designer, model, and singer. In the late 1990s, Beckham rose to fame with the all-female pop group Spice Girls, and was dubbed as Posh Spice.
Victoria Beckham is being blasted over her latest fashion campaign, which features a ‘sickly skinny’ model. The
43-year-old posted two Instagram shots over the weekend of the model wearing a pair of oversized specs from her Victoria Beckham Eyewear Spring Summer 2018 collection, clad in a flowy pastel ensemble from the former Spice Girl-turn-fashion designer’s latest line.
However, people have looked past the high fashion shoot and accused Victoria of promoting eating disorders, after seeing the image of 29-year-old Lithuanian model Giedre Dukauskaite.
Back to work! Start the year with new frames from the Spring Summer 2018 #VBEyewear collection inspired by 1970s retro classics and updated for a feathery-light, fresh and modern look. Available at https://t.co/z8jKj9nMGH and #VBDoverSt. #VBSS18 pic.twitter.com/SDq0onL2EJ
— Victoria Beckham (@victoriabeckham) January 11, 2018
People all over the internet criticised the designer for the advertisement.
‘Omg at least feed your model first smh,’ complained one social media user.
‘Victoria I adore you, but with the exorbitant prices you charge for [your] clothing couldn’t you at least buy this model a sandwich for god’s sake?’ another user wrote.
‘This image is why my already tiny daughter thinks she needs to eat less,’ another wrote after seeing a photo from the campaign on Facebook.
Piers Morgan, a television personality wrote that he felt “physically sick” and that he was “rendered dumbstruck in horror at the sight of the shockingly underweight model”.
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He added, “As someone who makes millions of dollars selling merchandise to predominantly young women, she has a very serious duty of care with regard to the imagery she deploys. As the father of a six-year-old daughter, the same age as Victoria’s own little girl Harper, I don’t want her growing up thinking this is the body image she should aspire to, or comparing her own body to this size zero human stick insect and hating herself for not being that thin”.
Another fumed: ‘Wow..although I love the clothes. I think you need to re- think your models. This girl looks very poorly. It’s not a good image to portray to anyone. Please make the change to healthy looking models.’
The mum-of-four, who admitted in her 2001 autobiography that she has battled an eating disorder, has been criticized in the past for using thin models. The fashionista defended herself at the time by saying her casting agents were in touch with the models’ agencies to ensure all the women were in good health.
She even pledged commitment to the ‘Healthy is Beauty’ campaign, signaling she would only use models who maintained healthy weights.
Victoria told an international newspaper in 2015, ‘We know that all our girls are healthy.’
She added: ‘They’re young, they’re thin, but that doesn’t mean they’re ill.’
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